The highly stylized fashion journal Gazette du Bon Ton (Journal of Good Taste) was started and edited by Lucien Vogel in the years surrounding World War One. This costly publication sought to define the finest in French fashion, beauty and lifestyle for the times and whose treatment of the Art Nouveau and the Art Deco styles were particularly attractive and compelling.
The Gazette du Bon Ton employed the most successful fashion artists of the period including Pierre Brissaud, Etienne Drian, Erte, Georges Barbier, Andre Marty, Georges Lepape, Edouard Benito among other notables. The colored plates are strikingly distinctive as a result of the printing process called Pochoir (the French word for stencil), essentially a process of coloring on fine paper that uses multiple layers of stenciling to achieve the most remarkable and beautiful end results.
